

What is
DEVELOPMENT 2.0?
Global entertainment is experiencing growing pains:
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Audience trends are evolving faster than we can develop for them
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People are saying YouTube is "the new TV" ...while streamers introduce ads like "the old TV"
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Netflix wants us to unlearn our best storytelling skills for second-screen viewing habits
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A "greenlight" actually only guarantees a % of the budget that's needed
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Commissioners need us to "do more with less" but production costs are soaring
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Incredible shows are being cancelled unless they're overnight mega-hits
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Our industry is split over the use and regulation of Artificial Intelligence
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Exhausted? Us too. That's why we're going back to first principle thinking and rebuilding an agile development process from scratch. ​We believe that with the right approach, developing original or existing IP is an invitation to innovate outside the box.
The good news? That's usually where the best inspiration comes from.​​​
