

What is
DEVELOPMENT 2.0?
Global entertainment is experiencing growing pains:
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Audience trends are evolving faster than we can develop for them
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People are saying YouTube is "the new TV" ...while streamers introduce ads like "the old TV"
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Netflix wants us to unlearn our best storytelling skills for second-screen viewing habits
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A "greenlight" actually only guarantees a % of the budget that's needed
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Commissioners need us to "do more with less" but production costs are soaring
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Incredible shows are being cancelled unless they're overnight mega-hits
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Our industry is split over the use and regulation of Artificial Intelligence
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Exhausted? Us too. That's why we're going back to first principle thinking and rebuilding an agile development process from scratch. ​We believe that with the right approach, developing original or existing IP is an invitation to innovate outside the box.
The good news? That's usually where the best inspiration comes from.​​​

OurSERVICES
Project Roadmap
For scripts or well-developed projects: how do you plot a route to market in these turbulent times?
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You have more power than you think! We'll review your project and give you a detailed step-by-step action plan to create opportunities and navigate the road ahead.
£180
Script Consultancy
Forget the bells and whistles and get back to basics: how strong is your script? ​​
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Receive expert analysis and solutions-focused recommendations on your script from one of our professional industry readers.
£180
Development Bundle
Get a full project "MOT" from the bones of the script to the perfect strategy to make it all reality.
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Our team will look at your project from every angle, report on its creative and financial potential, and provide you with a clear path forward. Let's go!
£340