Our Manifesto

 

We believe inspiration is the best thing about being human.​

That buzz as a new idea takes shape and your heart rate climbs to the insistent rhythm of possibility. The rush as thoughts climb over themselves, crowding and then cascading into a flow of creativity.​

Inspiration is our drug of choice and we want to bottle it.​

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We all deserve to feel inspired.

Freedom, time and resources to answer the call of inspiration should be available to everyone. Our goal is to spark innovative thinking, teach creative practices, lift up the next wave of artists, thinkers and leaders, and pioneer in the modern media landscape.

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Inspiration is our most powerful tool for change.

Creativity boosts our happiness, our empathy and our capacity for connection. A more inspired and creatively-empowered world is a kinder and more sustainable place to be. ​

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Nothing inspires like a good story.

Storytelling is a human obsession. From the stories we share on glowing screens, to the stories we tell ourselves, we are meaning-making machines. To change hearts and minds, you begin with story. 

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The way we tell stories is changing.

We predict a future where the boundaries between platforms have faded and the most powerful stories are told everywhere, accessible to audiences in layers of immersion.

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Storytellers are struggling.

Inequality, short-term thinking, and unsustainable working practices are suffocating the UK's creative industries. We need an infusion of new ideas and innovation to revive our cultural economy. ​​

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Creative Money = Bigger Returns.

We reject the notion that money and art are antithetical. We integrate business development and commercial strategy with everything we create, because financial stability is the foundation for sustainable inspiration.

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You can't replace humans.

We harness AI technology with intention and actively participate in the AI conversation, so that we can play our role in preserving and enhancing human creativity.​​​

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Feel inspired?